HBO Max losing its best feature in 2022
HBO Max losing its all-time characteristic in 2022
When Warner Media gave HBO Max the rights to stream the biggest Warner Bros. Pictures on the aforementioned day as theaters, we all should have known this perk wouldn't last forever. And with more theaters across the U.S. first to re-open, today's news signaling the end of simultaneous releases on HBO Max and in theaters seems every bit inevitable as Thanos snapping his fingers.
This news comes from Deadline, which reports that "Warner Bros theatrical films will have a 45-solar day window of theatrical exclusivity at Cineworld's Regal chain," in 2022. This means that the remaining films that are set up to hit HBO Max on Day 1 — which include Godzilla vs. Kong, Mortal Kombat, The Suicide Squad, Dune, and The Matrix iv — will exist the terminal of the HBO Max experiment. So you better be ready to head out to a theater to see 2022's The Batman movie — which volition get to rake in all the coin in its theatrical run.
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The plan for these movies has been that they volition exist on HBO Max for the kickoff 30 days that they're also in theaters — before disappearing from the streaming service.
It's difficult to figure out of this HBO Max experiment was worth it. WarnerMedia has not released any metrics for the big movies such as Wonder Woman 1984 or Judas and the Black Messiah. Merely, WarnerMedia said WW1984's release on the streaming service had "cleaved records and exceeded our expectations," which could mean anything.
Take Netflix's viewership numbers as an example. The figures that streaming service releases only reflect people who "chose to watch and did spotter for at least 2 minutes." And that metric would count me equally someone who watched The Witcher, fifty-fifty though I didn't go past Episode 1. So who knows how HBO Max might be arriving at its vague figures?
Warner's conclusion to take its movies straight to its streaming service don't seem to have ruffled feathers outside of its own creators. For case Christopher Nolan was incredibly outspoken in public with his reactions, saying "Warner Bros. had an incredible automobile for getting a filmmaker'southward work out everywhere, both in theaters and in the dwelling, and they are dismantling it every bit we speak." He espoused these views while promoting Tenet, which arrives to HBO Max (which he called "the worst streaming service") on May i of this yr.
Universal's similar-only-dissimilar determination to put movies on paid video on demand during the first months of the pandemic also caused backlash at first. AMC threatened it would boycott Universal movies, but the two afterward worked things out with a deal.
Aslope the announcement about theatrical exclusivity, Cineworld announced it volition be reopening its Regal cinemas in the U.S., starting with Godzilla Vs Kong on April ii (days after its March 31 release). More Majestic theaters will re-open on April sixteen, for Mortal Kombat (another HBO Max movie).
This 45-day window of theatrical exclusivity may be the new standard for shorter windows earlier streaming. Paramount Plus volition get Mission: Incommunicable 7 and A Quiet Identify: Function II after 45 days of their theatrical run.
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Source: https://www.tomsguide.com/news/hbo-max-losing-its-best-feature-in-2022
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